Let’s talk about something most sales managers roll their eyes at: affirmations.

I get it. It sounds like soft stuff. But let me tell you something after years in the trenches: the reps who use affirmations the right way—daily, intentionally, and out loud—outperform the ones who don’t.

Why? Because they’re not just managing leads. They’re managing their internal state. And in sales, that’s everything.

Most Sales Calls Are Lost Before They Start

The moment a salesperson picks up the phone, their voice tells the whole story.
Confidence. Doubt. Purpose. Fear. It all leaks out in the first 10 seconds.

If their internal voice is saying “I’m not good at this” or “they’re probably going to say no”—guess what? That’s exactly what shows up on the call.

This is why we use affirmations. Not to hype people up—but to reprogram the script in their head before they even dial.

How We Use Them (And Why They Work)

Here’s how I coach sales teams to deploy affirmations the right way:

• Use “I Am” language. The subconscious hears it as a command.
  → “I am a professional who helps people solve problems.”
  → “I am confident, clear, and committed to delivering value.”

• Say them out loud. Not in your head. Out loud. Daily. Before the first call.

• Write them down. We customize a short list that’s personal and repeatable.

It takes two minutes. But it sets the tone for every interaction that follows.

Coaching the Reframe

You don’t need to turn your sales team into gurus. You just need to help them break the negative thought loops that kill momentum.

This isn’t motivational fluff. This is about mental discipline.
Sales is a high-rejection game. If you’re not preparing your team’s mindset daily, you’re sending them into the arena half-armed.