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How to Raise Prices Without Losing a Single Customer Or How to Dramatically Increase Revenue Over Night

Here’s the best way to execute this strategy. First, identify your competitors who provide the same or a similar product or service. Although this can be time consuming, it’s well worth spending that time up front. Here are several suggestions to help you get started. First of all, look around you. Who do you compete with during the course of your normal workday? Most business owners have a good sense who their competitors are. Take notes. Write down their names, what they offer, any special deals they offer, their various marketing and advertising offers, collect their ads, sign on to

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Unlock the Full Potential of Your Small Business by Identifying Your Target Market

Every small business owner wants to build a successful and lucrative business. To do this you must be able to clearly identify your target customer. Let me give you an example to illustrate the importance of knowing and understanding just exactly who your target customer is. A U.S. based pharmacy chain is testing a new customer rewards program in four markets and according to its web site, promises to roll it out nationwide. The card offers the typical benefits—it’s free to sign up, customers earn points and get percentages off of brand products, coupons will flow freely in the mail

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How you can create dynamic content that will generate all the leads your business will ever need

There is a simple way to develop great content, and then use it to create a multitude of products and services that will add additional support and revenue for your business. Your first job is to write out a series of 20 questions, along with the answers to those questions. I’ll bet that as a small business owner you constantly get asked the same questions over and over about what you do and about your product and/or service. Sit down and write out your list of the top ten most frequently asked questions you hear from your prospects and clients.

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How to Streamline Your Sales Process

Here is a basic seven-step process that you can follow, or fine tune to suit your unique products and services. This system will work for every business in every industry, from sales presentations to casual conversations in retail stores. Focus on cultivating your ability to master each step, as everyone builds on the first and is important in the overall process. Prepare yourself with enough knowledge about your product, customer, and industry. Preparation is essential – for sales presentations, meetings or the sales floor – and it is the only part of the process you have complete control over. In

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How to Always be Present and Make an Impact

This week marks the first anniversary of my last day in the “office”. On that day 1 year ago, I did not know it was my last day or that as I left I would never return. That everything in my office would be a time capsule for how I left that evening. Or that I would never see my work teams again in person; or in some cases never see them again. Mindfulness and being present are hot topics in our business communities and this event brings the concept into focus more than ever   This lesson has helped

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