How to Streamline Your Sales Process

Here is a basic seven-step process that you can follow, or fine tune to suit your unique products and services. This system will work for every business in every industry, from sales presentations to casual conversations in retail stores. Focus on cultivating your ability to master each step, as everyone builds on the first and is important in the overall process. Prepare yourself with enough knowledge about your product, customer, and industry. Preparation is essential – for sales presentations, meetings or the sales floor – and it is the only part of the process you have complete control over. In

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How to Always be Present and Make an Impact

This week marks the first anniversary of my last day in the “office”. On that day 1 year ago, I did not know it was my last day or that as I left I would never return. That everything in my office would be a time capsule for how I left that evening. Or that I would never see my work teams again in person; or in some cases never see them again. Mindfulness and being present are hot topics in our business communities and this event brings the concept into focus more than ever   This lesson has helped

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5 Key Actions to Leading a Virtual Workforce

Given the potential both for a new normal and no real idea when we will return to the office, it is critically important to have a system for leading dispersed and virtual teams. Outcomes that are measurable with strategies to motivate and align will be more and more critical. The ability to lead without constant supervision and micromanaging will take on more importance in the coming years. There are 5 key actions to help you achieve this and drive excellence in your organization   Ensure you and your team are aligned   While strategy is important it really only accounts

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The Six Interconnected Steps to Digital Marketing Success

Before you can even venture into the digital marketing world, there are six essential steps you need for success. Once you complete them, you are ready to create a plan of action for digital marketing success and see the results happen without worrying about backtracking later in the process. 1.     Define Your Target Market Ideally, you will have already completed this task. Knowing your target market is essential to saving you time and money in your marketing process. To help define who exactly your target market is, you need to take a look at who your past customers are, the

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The Marketing Equation that Will Turn Advertising Dollars into a Revenue Windfall

At least 90% of marketing efforts by small business owners are completely wasted. The marketing pieces lack the hot buttons and attention grabbers to have any impact on the target market. And often the small business owner has not properly defined a target market and therefore does not know the hot buttons to begin with. It is really quite simple … make your business unique, create an extraordinary offering and communicate effectively. And to communicate effectively the secret is to use the marketing conversion equation. Finding your core audience and getting their attention is simply following a proven set of

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