Create a Market Dominating Position or Perish

Most businesses are me-too with very little differentiation. They have not created a unique position in the market place, and if they have, are not communicating their uniqueness to the outside market. A market dominating position (MDP) is simply any value-added customer perceived benefit, or a combination of benefits, that differentiates you from your competitors, and does so in a strong enough manner that makes your business the logical choice in the minds of your prospects and customers. One great example is Domino’s Pizza, which built stores in areas with lots of colleges, which was fast hot pizza, targeted specifically

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9 Time Tested Principles of Leadership

There are 9 time-tested principles of leadership that will work for all leaders at every level of an organization. This is the CEO to the newest employee with no direct reports, endeavoring to drive positive change. Print this list, keep it handy and get an accountability partner.   Know yourself and embrace life-long learning— understand who you are, your values, priorities, strengths and weaknesses. And have a development plan. Be the master of your domain — before leaders can lead effectively, they must have mastered the tasks required by the people they lead. In addition, leaders train their people to

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Customer Service as the WOW factor

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier. If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will tell everyone they know! There are three secrets to good customer service, the first one we’re going to conquer is knowing exactly what

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How to Profit through Time Management

  Manage Time Like Money   Why did you get into business for yourself? Was it to be your own boss? Choose your own hours? Have more time with the family? Spend more time doing what you love? Chances are, you answered yes to all these questions.   These days, you probably wonder where the time went. Why you spent 12 hours at work and barely made a dent in your to-do list. We already know that time is a key resource for you and your business, but it’s also a key resource in your life. Harnessing and leveraging time

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How to Double Your Referrals

What if I told you that you could put an inexpensive system in place that would effectively allow your business to grow itself? For most business owners, a large part of their customer base is comprised of referral customers. These people found out about the company’s products or services from the recommendation of a friend or colleague who had a positive experience purchasing from that company. If your business benefits from referral customers, you will find that these customers arrive ready to buy from you, and tend to buy more often They also tend to be highly loyal to your

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