The Marketing Equation that Will Turn Advertising Dollars into a Revenue Windfall

At least 90% of marketing efforts by small business owners are completely wasted. The marketing pieces lack the hot buttons and attention grabbers to have any impact on the target market. And often the small business owner has not properly defined a target market and therefore does not know the hot buttons to begin with. It is really quite simple … make your business unique, create an extraordinary offering and communicate effectively. And to communicate effectively the secret is to use the marketing conversion equation. Finding your core audience and getting their attention is simply following a proven set of

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Where the CEO Should Focus Her Time

     The number one place for the CEO or founder to spend their time is with customers and strategy formulation. This should be the focus 80% of the time and unfortunately the opposite is usually the case. Most often the CEO is fighting fires or dealing with a poor hire. Or maybe the founder is trying to scale a business where processes were not properly developed. Most often this is work that should have been completed before the first $1mm in revenue was realized but now ensure the leader is working 70+ hours every week. So what are the top

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Key Performance Indicators – The only way to properly delegate in your business

  A Key Performance Indicator System is one of the most important strategies you can implement in your business if you desire to experience freedom from the operational responsibilities of your company. A Key Performance Indicator System measures and reports the key activities in your business so that everyone knows how their efforts are either making or breaking the business. Without this, it’s impossible for your team to know how the business is running, how they’re doing, and what they need to change.   Here’s how it works. Imagine that you have to spend the next few months alone on

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Your Sales Process Can be the Ultimate Killer App

Have you documented your sales process and can you quantify how well it functions within your business? The 80/20 rules implies 80% of our success is determined by 20% of our efforts. And this is no different for growing your business through increased sales of your product or service. There are three key things to measure and improve to consistently grow revenue. Improve your lead funnel, convert more of those leads to sales and sell more at the point of sale. And to determine marketing programs and improvements it is important to use process mapping to determine how to get

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The Secret to Great Marketing

There are two ways to view marketing’s purpose in simple terms… enter the conversation taking place in the head of your prospect answer the number one question on your prospect’s mind… at just the right time Evaluate your marketing based on those critical criteria. How does your marketing stack up? I can give you a hand with that evaluation using my Conversion Equation Evaluator that has the power to predict the future success of your marketing… both from a results and a financial standpoint. Today, let’s discuss three critical fundamentals of marketing that are highlighted on the free video I offer as a service to small

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