Category: Digital Marketing

How you can create dynamic content that will generate all the leads your business will ever need

There is a simple way to develop great content, and then use it to create a multitude of products and services that will add additional support and revenue for your business. Your first job is to write out a series of 20 questions, along with the answers to those questions.

I’ll bet that as a small business owner you constantly get asked the same questions over and over about what you do and about your product and/or service. Sit down and write out your list of the top ten most frequently asked questions you hear from your prospects and clients.

Next, write out the top ten questions that your prospects and clients “should” be asking. These are the questions that they don’t know they don’t know. These are the things that they need to know about your product or service, but don’t.

The reason for writing down these twenty questions simply comes down to the basics of effective marketing. Prospects will buy what they want, not what they need. They want an expert, someone who can help them accomplish their goals and objectives.

These twenty questions position you as the expert. The first ten questions answer all of the questions prospects have about what you do, and the next ten establish credibility, rapport and position you as the expert in their eyes. It’s very important that you take your time and create these questions accurately.

Here’s an example. Let’s assume you have a business helping other businesses attract more clients and close more sales. Here are the top ten most frequently asked questions in that type of business,

  1. How can I generate more leads/ customers?
  2. How can I make more money/profits?
  3. How can I get prospects to visit my website?
  4. How can I make money using my website?
  5. How can I be sure your process helps me build my business?
  6. How can I make my products or services business different from my com- petitors?
  7. How do I get my prospects to actually buy rather than look?
  8. Why isn’t my marketing working like it used to?
  9. What should I say when someone ask me “what I do?”
  10. How can I find the time to do everything I need to get done?

Now let’s examine the ten things people SHOULD ask,

  1. Who is my target client and why is it so important to find them?
  2. How does my target client make a decision to buy what I sell?
  3. How do I create a short message that practically compels prospects to buy what I sell?
  4. What is lifetime value and why is it important for me to know it?
  5. What is a sales process and how can I find out what it should be for my business?
  6. What is the “marketing equation” and where should it be used?
  7. What is the “sales equation” and why does it close so many sales?
  8. What’s the difference between a landing page and a website, and which one do I need in my business?
  9. Be sure you answer each of these 20 questions thoroughly and accurately. Once you do, you now have all the content you need to create additional products and services?
  10. How can social media help me grow my business?
  11. How can I get my clients to give me more referrals?

Be sure you answer each of these 20 questions thoroughly and accurately. Once you do, you now have all the content you need to create additional products and services. And you have great content to write great reports and start building an email list to market your products and services.

P.S. Also remember, to determine how likely your marketing is to convert, simply fill out my Conversion Equation Evaluator.

This evaluator has the unprecedented ability to predict the future success of any marketing collateral you develop… as well as predict whether that marketing will be profitable or not. And, it’s 100% free to use!

After calculating your marketing conversion level, I can show you exactly what to do with your website and marketing collateral that could double or triple the number of prospects who respond to your marketing.

Just schedule a complimentary meeting with me

 

The Six Interconnected Steps to Digital Marketing Success

Before you can even venture into the digital marketing world, there are six essential steps you need for success. Once you complete them, you are ready to create a plan of action for digital marketing success and see the results happen without worrying about backtracking later in the process.

1.     Define Your Target Market

Ideally, you will have already completed this task. Knowing your target market is essential to saving you time and money in your marketing process. To help define who exactly your target market is, you need to take a look at who your past customers are, the area around your business, and the digital marketing possibilities for this market.

Once you have a list of who your current customers are, you can think of the reason why they are your customers. These reasons and the attributes of these customers will show you a target market and how to approach it.

2.     Write it Down

Take a few moments to write a paragraph or two about who you will be targeting with your digital marketing. Write down which emotional buying behavior triggers them to make a purchase. Also, conduct research and find out what consumers need and expect from your brand. This way, you can focus on the interests and needs of your customers.

3.     Identify Value Proposition

Why do your customers choose your business for the services you provide? This is an important question to answer! You need to know what makes you unique from your competition. Is it the services you offer? Your products? If you have a hard time identifying these factors, ask several customers. Offer a gift card for a brief five-minute survey and you’ll have the answers you need to identify what is working and what isn’t.

4.     Create Key Messages

Your key messages are the messages you convey when you put together a marketing strategy, online or offline. To put together your key messages, you need to make a list of the benefits you offer that your competitors do not. You can make this list with the information you already have and add in further research from your competitive landscape. Once you have this information, you will be able to use it to build your strategies in PPC (Pay Per Click), your blog, or other avenues of digital marketing.

5.     Scope Out the Competition

The more you know about your competition, the more you can put together a better marketing plan. The most obvious list includes what your competitors offer for services and products. You also need to know:

  • Where they advertise?
  • What are their strengths?
  • What are their weaknesses?
  • How do you stack up against them?
  • In what ways do they market that you should?
  • In what areas do they lack that you could ethically take advantage of?

You may also take a look at the advertising platforms they use and in some cases, and with the right software, even see the details of their advertising campaigns the results they produce. Make a note of these resources to check them out later.

6.     Check Out Your Digital Market

Research can feel like a lot of work. Still, it’s essential to understand better marketing opportunities, your competitors, and how you need to put together a successful digital marketing campaign.

Use search engines with keywords for your business and observe the results. One great way to do this is to use the Google Keyword Tool and generate a list of keywords (with their usage numbers) to find what keywords are the most effective. This way, you’ll get information about the most popular search terms around the topic and how other businesses use them. Keywords are invaluable when putting together a digital marketing campaign.

P.S. Also remember, to determine how likely your marketing is to convert, simply fill out my Conversion Equation Evaluator.

This evaluator has the unprecedented ability to predict the future success of any marketing collateral you develop… as well as predict whether that marketing will be profitable or not. And, it’s 100% free to use!

After calculating your marketing conversion level, I can show you exactly what to do with your website and marketing collateral that could double or triple the number of prospects who respond to your marketing.

Just schedule a complimentary meeting with me.