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Unlock the Full Potential of Your Small Business by Identifying Your Target Market

Every small business owner wants to build a successful and lucrative business. To do this you must be able to clearly identify your target customer. Let me give you an example to illustrate the importance of knowing and understanding just exactly who your target customer is. A U.S. based pharmacy chain is testing a new customer rewards program in four markets and according to its web site, promises to roll it out nationwide. The card offers the typical benefits—it’s free to sign up, customers earn points and get percentages off of brand products, coupons will flow freely in the mail

Don Vanpool

How you can create dynamic content that will generate all the leads your business will ever need

There is a simple way to develop great content, and then use it to create a multitude of products and services that will add additional support and revenue for your business. Your first job is to write out a series of 20 questions, along with the answers to those questions. I’ll bet that as a small business owner you constantly get asked the same questions over and over about what you do and about your product and/or service. Sit down and write out your list of the top ten most frequently asked questions you hear from your prospects and clients.

Don Vanpool

How to Streamline Your Sales Process

Here is a basic seven-step process that you can follow, or fine tune to suit your unique products and services. This system will work for every business in every industry, from sales presentations to casual conversations in retail stores. Focus on cultivating your ability to master each step, as everyone builds on the first and is important in the overall process. Prepare yourself with enough knowledge about your product, customer, and industry. Preparation is essential – for sales presentations, meetings or the sales floor – and it is the only part of the process you have complete control over. In

Don Vanpool

How to Always be Present and Make an Impact

This week marks the first anniversary of my last day in the “office”. On that day 1 year ago, I did not know it was my last day or that as I left I would never return. That everything in my office would be a time capsule for how I left that evening. Or that I would never see my work teams again in person; or in some cases never see them again. Mindfulness and being present are hot topics in our business communities and this event brings the concept into focus more than ever This lesson has helped

Don Vanpool

5 Key Actions to Leading a Virtual Workforce

Given the potential both for a new normal and no real idea when we will return to the office, it is critically important to have a system for leading dispersed and virtual teams. Outcomes that are measurable with strategies to motivate and align will be more and more critical. The ability to lead without constant supervision and micromanaging will take on more importance in the coming years. There are 5 key actions to help you achieve this and drive excellence in your organization Ensure you and your team are aligned While strategy is important it really only accounts

Don Vanpool

Unlock the Full Potential of Your Small Business by Identifying Your Target Market

How you can create dynamic content that will generate all the leads your business will ever need

How to Streamline Your Sales Process

How to Always be Present and Make an Impact

5 Key Actions to Leading a Virtual Workforce

EVERYTHING You Know About Marketing Your Small Business Is WRONG!

Did You Know There Is A Formula Every Business Owner Must Follow To Create A Profitable Business?