The Marketing Equation that Will Turn Advertising Dollars into a Revenue Windfall
At least 90% of marketing efforts by small business owners are completely wasted. The marketing pieces lack the hot buttons and attention grabbers to have any impact on the target market. And often the small business owner has not properly defined a target market and therefore does not know the hot buttons to begin with. It is really quite simple … make your business unique, create an extraordinary offering and communicate effectively. And to communicate effectively the secret is to use the marketing conversion equation. Finding your core audience and getting their attention is simply following a proven set of
