Networking Your Way to Wealth

Successful business owners know how to get new clients through networking.

Very few people find that networking comes naturally. So, if you’ve got a love-hate relationship with networking, you’re not alone. Most people would rather stick bicycle spokes into their eyes than walk into a room full of complete strangers and start random conversations.

But if you can take your attention off your own misery long enough to observe the very predictable behavior of the people at the next networking event you attend, you’ll notice virtually everyone doing the exact same self-defeating behaviors. You’ll observe clusters of insecure people gathered in small groups, having boring conversations with people they already know, eating lousy food to pass the time, and waiting for the real show to start so they can sit down and do nothing. Sound familiar?

This isn’t networking. This is net-breakfasting, net-socializing, net procrastination, or you could simply call it NOT-WORKING.

But it sure as heck isn’t networking.

Ask any successful business owner and they’ll tell you that building a great network of relationships in your local market is a huge key to success and a rich source of new clients.

So why does it have to be so hard?

The good news is that networking can be easy and not that painful if you follow these rules. Here’s my system for getting at least one new client from each and every networking event you attend.

Five Networking Rules for Business Owners

RULE #1: Set a goal based on your sales math. If your conversion rates are about average, you’ll need 10 leads to get one new client. Choose a networking event that’s likely to be populated with people who match your ideal client profile. Your goal is to come away from the event with at least 10 qualified business cards. Not 8 or 9, but 10. Once you have your 10 business cards, it’s just a matter of working your conversion rates and letting the sales math run its course.

RULE #2: Spend 3 minutes with at least 10 people. Jump into a small group of people who look bored with the conversation or, even better, look for an individual who is “stranded” and needs someone to “rescue” them. In the first 3 seconds, make a warm, positive impression. Introduce yourself by name and get the name of the person you’re talking to. In the next 30 seconds, find out what your prospect does, what kind of business they have, and how long they’ve been doing it. In the next 3 minutes, ask questions that get below the surface. Dig deep and look for emotion. What challenges to do they have, what problems are they trying to solve? When 3 minutes have elapsed, ask them for their business card. You’ll never be refused. Thank them for sharing with you and promise to call them this week. Then, politely excuse yourself and move on to the next person.

RULE #3: Focus intensely on each person you talk to. In each 3-minute segment, the person must feel that they are the center of your universe. The conversation must be all about “what’s in it for them” and not “what’s in it for you.” Go to networking events to give, not get. This sounds simple, but so few people truly understand it. As hard as it can be, wait to talk about yourself until you’re asked! In fact, try to deflect the first couple questions about you and keep learning about them until they insist on learning about you by repeatedly asking questions. The goal is to be “interested,” not “interesting!” The more “interested” you are in others, the more “interesting” you seem! When you do this for 3 minutes, you’ll see a magical thing begin to happen: the establishment of trust.

 

RULE #4: Exude positive energy. The energy emanating from an absolute passion for what you do as will set you apart from everyone else in the room. A “can-do” attitude and the attractive ability to have fun will light up the room. If this kind of behavior doesn’t come naturally to you, that’s okay. It didn’t for me either. But, you can and must learn how to turn it on and off at will. Arm yourself with quality questions and you’ll become the center of attention, as people gather around to observe the liveliness and excitement of the conversations you’re having!

 

RULE #5: Call them back as promised. Within the next two days, call or email all 10 qualified business cards you picked up and set up a time to chat by phone. Networking is the key to starting relationships that can lead to clients, raving fans, great referrals, and life-long friends.

If you’ve never committed yourself to becoming a master networker, now is the time. Get started this week!

 

 

Add Some Compost

 

In the last post, we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

 

These 7 areas will fine turn your plan for the ultimate level of success. Today we are going to cover the last four.

Think of constructing your business model like planting a tree. At first, it’s so small and weak you wonder if it will even make it through the night. But, you keep watering, fertilizing and nurturing it. Your ideas will grow the trunk and each of these strategies will extend out as the branches of your now strong tree. Finding the perfect support staff, employees, vendors/suppliers and other relationships will make your tree flourish with leaves and flowers.

Management Strategy

The way you structure your management team is not only essential to your growth, but the happiness of your employees and, ultimately, your customers/clients. This strategy is results-oriented and doesn’t depend on the people, but the actual system that’s in place.

A management strategy is, in short, a set of standards that include goals, rules, a mission statement and other concrete things that tell your employees how to act, your management how to grow your business and your customers/clients what to expect.

These should all be in perfect alignment with your business goals.

Employee Appreciation

You need to put together a people strategy that shows your employees how you feel about their job performance and dedication to your business. They also need to understand “why” they are doing specific tasks. This helps them to personally connect to their job which in turn leads to better production and a happier workplace.

There are a number of strategies you can use to keep them interested at “the office”:

  • Performance Incentive Programs
  • Contests that reward high performance
  • Employee of the Month
  • Performance/Holiday Bonuses

 

These are just a few of the ideas you can use. One of the best ways to appreciate your employees is by calling a meeting and asking them how they would like to be rewarded. Think about it for awhile and put the best strategy into play. Keep it fresh and change up the strategy you use from time to time to keep your employees guessing. Once they get used to the prize, it’s time for a whole new approach.

You need to build a community within your company. There needs to be support, appreciation and respect. The more “at home” an employee feels, the better they will perform and the higher their level of loyalty.

Marketing Strategy

Marketing is, of course, essential to the success of any business, but it also must work cohesively with the other strategies you’re using. There are two major pillars of a successful marketing strategy-the demographic and psychographic profiles of your customers.

The psychographic tells you what your customers are the most likely to buy and the demographic tells you who they are, which can help you learn why they buy specific items. Without this information, it simply doesn’t matter how good your business prototype is.

Systems Strategy

There are three types of systems in every business:

  • Hard Systems
  • Soft Systems
  • Information Systems

 

Hard systems refer to inanimate system or systems that have no “life”. Soft systems are those that could be living. Information systems which are, of course, everything else, including customer data, product information, financial…anything with data and numbers.

The most important of all three systems is the soft systems because it includes the sales systems your business uses. In your sales system the two keys to success are structure and substance. Structure is what you sell and substance is how you sell it.

All three systems are essential to the success of your business and while they all have their own very specific roles, they all must work together to get the job done. This also goes for your entire business development program.

I want to take a moment to recap on the ideas we went over through the business develop lessons.

An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

  • Desire
  • Some capital
  • Projected a targeted profit

 

There are essentially three key roles that need to be filled to set your business up for success:

  • The Technician
  • The Manager
  • The Entrepreneur

 

The four different stages of a business lifecycles are:

  • Infancy
  • Adolescence
  • Growing Pains
  • Maturity

 

There are a few things we are going to talk about:

  • Business Format Franchise
  • The Franchise Prototype
  • Franchise Prototype Standards

 

There are three main areas of business development:

  • Innovation
  • Quantification
  • Orchestration

 

7 specific areas you need to consider in your franchise prototype process. Here are all seven again:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

 

We can help you work through all of these areas and give your business a jumpstart that puts you ahead of your competition right from the start. Use our FREE test drive and work with one of our coaches, plus gain access to a wealth of tools and resources.

The Corporate Puzzle

The 7 specific areas you need to consider in your franchise prototype process:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

 

These 7 areas will fine turn your plan for the ultimate level of success. In this lesson, we are going to cover the first three.

Primary Aim

It’s essential in business development to set goals and see a vision for the future. This needs to go beyond the business and you need to think about what you want out of life. What do you dream about? How do you see your success unfolding? Knowing and understanding these things will give you the momentum to get started and the stamina to see it through. Even take a minute to write them down and tape to your desk for a constant reminder of what you’re aiming for.

Strategic Objectives

These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic objectives, but here are a couple of the most popular:

  1. Money: Setting monetary goals is a great, simple way to see how you are doing at any point in the game. It’s easy to measure and easy to find adjustments to help meet this goal.
  2. Worthy Opportunities: When considering partnerships and other business opportunities you need to think about whether or not they will help you reach your primary aim. Those that will are the best opportunities to seriously consider.

The key in setting standards and goals is not to limit you or stress yourself out. You need to find some quantifiable things you can use to measure your progress toward your primary aim. These are just two suggestions, but make sure no matter what your standards you set you are paying attention to the details, as these are one of the biggest keys to your success.

Organizational Strategy

The strength of your organizational structure can make or break your business, so it’s important to take the time to put together a solid structure for your business to grow from. Generally, a company is organized around the roles and responsibilities that need to be taken care of on a daily basis and the personalities that need to fulfill those roles.

No matter what roles and responsibilities you’ve defined for your employees, you must always keep your personal primary aim separate from your company’s primary aim or mission statement. Once you’ve identified the primary aim of your company it will be easy to set up a structure that will work.

Don’t forget to put together position contracts. Your employees should sign a statement of their roles and responsibilities. This helps keep them clear for you, the employee and other employees/vendors or other individuals.

You can see how these areas all work together to build a solid structure on which to build your business. If you need help defining any of these areas, you can check out the resources, tools and speak with one of our fantastic coaches during your FREE test drive.

Call me directly for a complimentary coaching session 262.409.7970 or send and email to donvanpool@optaprofit.com

Mortar Makes it Happen

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation.

There are three main areas of business development:

  • Innovation
  • Quantification
  • Orchestration

 

If done well these three areas will help you build a solid foundation for your business. Let’s talk about each one of these for just a minute.

Innovation

Innovation should not be confused with creativity, which is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should be at the beginning and even throughout your business’ entire lifespan.

Quantification

This, of course, refers to the numbers. We are talking about the value of your innovation. The best way to gauge this is by your customer response. Look to positive responses for what you are doing right-and keep doing it. Look to your negative responses to find out what you’re doing wrong and fix it. This will enable you to keep growing and progressing with the needs of your customers and business climate.

Orchestration

Once you’ve had a chance to find what areas are working, you can narrow down those areas and concentrate on making them the stand out ideas. You shift your focus here to get the most out of your business and to meet the needs of your customers.

We can help you work through these three areas to put together your franchise prototype during your FREE test drive.

In the next few lessons we are going to transition to the 7 specific areas you need to consider in your franchise prototype process:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy

 

These 7 areas will fine turn your plan for the ultimate level of success.

7 Secrets of a Winning Landing Page

Online marketing has become the marketing strategy of choice for many businesses over the last decade, yet a lot of businesses still struggle to implement best practices.  Today we’re going to give you some training on the subject of landing pages.

Landing pages are a vital part of your online marketing strategy.  Designed to get prospects to opt-in and provide targeted information, these web pages need to be optimized to entice your prospects to respond.

So how can you create a winning Landing page for your business?

7 Secrets of a Winning Landing Page

#1 No exit links. Make it so the prospect can do only one thing on your squeeze page: give you their email address–or bail.

#2 Privacy Statement. People are smart and don’t like to give their information away freely, especially when it means getting hounded and spammed later. Let your prospects know that you respect their time and will not sell their information.

#3 Super awesome offer. Give them something they want. A free ebook, educational report, or video series are common options that work well. Be sure to let your prospects know why what you’re giving away will benefit them–or even better, what specific problem it will help them solve. If it feels like a high-pressure sales tactic with little to gain in terms of actionable content, people will click away.

#4 An eyeball-grabbing headline. Make sure your prospects keep their eyes on your page by using an eyeball-grabbing headline. It needs to be specific and curiosity-invoking while promising an important benefit. The stronger your headline is, the more opt-ins you’ll get.

#5 Use psychology when designing. Think about your prospective client and their mindset when designing your squeeze page. All the elements of design like color, button placement, and graphics should be based on knowledge of your prospects’ thinking. Make it desirable for them to opt-in. The easiest way is to use a done-for-you source like LeadPages for drag-and-drop, winning designs.

#7 Make your opt-in easy. When choosing fields for your opt-in box–particularly if it’s their first contact with you–ask for less information to lower the risk. Make it easy for them to use and you will have squeeze page success!

If you want expert advice and coaching to enhance your marketing efforts give us a test drive. Go to Optaprofit.com and contact us directly for a complimentary coaching session.

 

To Your Success!

Don Vanpool

 

 

 

Gather the Troops

Today I’d like to chat about the different types of support staff you need and what makes them so important.

There are essentially three key roles that need to be filled to set your business up for success:

  • The Technician
  • The Manager
  • The Entrepreneur

 

All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance.

The Technician

This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the “doer”. This is usually the most visible person in the entire operation.

The Manager

This person represents the past and works to fix problems through learning from past mistakes. They are the practical side of the business and is in charge of putting together the business and overseeing the planning.

The Entrepreneur

This person represents the future and the vision for the business. They are responsible for the creative side of the business and are always considering ways to enhance products/service, business image, branding and more.

All three of these characters are essential to the success of any business and to build a solid foundation from the start, you need to work harder to find the right people to put in these roles. Obviously, you need to be one of these key people, but ensure you find the role that fits your skills and talents, not necessarily what you THINK you should be doing.

This may be a hard process for you as you will need to relinquish some control over the business and instill trust in people to allow them to do their jobs.

Remember, our business coaches can help you through this entire process and teach you how to avoid falling victim to e-myths when you try our FREE test drive.

How Economic Trends Will Impact Your Business in 2018

As we move into a more expansionary environment hiring practices will become more important to business owners. The economy is growing. The corporate income tax rate has been slashed substantially. Many of you will begin to see gains–which makes putting the right team in place mission-critical as you manage growth.

So how do you do it?

Jim Collins says that in order to build a winning team, you have to get the right people on the bus.

He’s right, of course. But more than that, you need to get the right people, in the right seats, exhibiting the right behavior.

One of the most powerful tools for getting a clear sense for the make-up of your team is the team dimension profile. It identifies five key roles that people perform in group settings in order to make a unique contribution to the team. No role is better or worse than any other. In fact, a balanced team will have all the roles represented.

The 5 Key Roles

The Creator. Creators generate new ideas and fresh concepts. They prefer to live in the world of possibilities. They look for activities that are unstructured or abstract, and they thrive on innovation and unique ideas.

The Advancer. Advancers communicate new ideas and carry them forward. They focus on the personal, interactive world of feelings and relationships. Advancers manage the human component of any solution and enjoy whipping up enthusiasm for a project.

The Refiner. Refiners analyze solutions for flaws and revise projects systematically. They focus on the objective, analytical world of facts or theories. Refiners use logic and a systematic approach to redesign the solution, and they make sure that ideas are sound before moving them on to the next level.

The Executor. Executors deliver concrete results and seek successful implementations. They make sure that important activities get accomplished and they pay attention to details and the bottom line.

The Flexer. Flexers are a combination of the other four roles because they have an equal preference for most or all of the roles. They can adapt their styles to fit the needs of the team, and they probably view different issues from different perspectives.

How This Helps You Create Winning Teams

The Team Dimensions Profile does more than just help team members identify where they fall–it provides insights into each key role’s strengths, challenges, and working style. This will help you gain a concrete understanding of your current team composition and identify where you might have gaps. It will also empower you to put your top talent in positions that will naturally create the most success.

The Team Dimensions Profile does more than just help team members identify where they fall–it provides insights into each key role’s strengths, challenges, and working style.

When team members are in roles that allow them to operate within their strengths, everything will function more cohesively and efficiently–allowing the business owner to develop organizations that are more nimble, responsive, innovative, and effective.

Use our FREE test drive to get the business coaching you need to avoid feeling overwhelmed and defeated at OptaProfit.com

 

Are You Aiding & Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.

First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

  • Desire
  • Some capital
  • A projected targeted profit

 

This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at a record pace, but after a few miles, people start slowing and some drop out entirely. Building a successful business takes stamina and agility.

The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.

Let’s take a minute to talk about the entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.

The emotions that occur, in order, are:

  • Exhilaration
  • Exhaustion
  • Despair
  • Sense of self-loss

 

This is usually caused by the e-myths and assumptions we talked about. You can get your hopes so high on instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the knowledge. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.

Use our FREE test drive to get the business coaching you need to avoid feeling overwhelmed and defeated.

Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again.

The 5 essential keys are:

  • Define your Unique Selling Proposition (USP)
  • Put an effective sales offer to work
  • Avoid the marketing pitfalls
  • Use a world-class marketing perspective
  • Get results!

 

We’ll go through each one of these, so you can see exactly how to use them and how they all affect the overall outcome of your marketing campaign.

Define your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the perspective of the customers/clients. What would it take to get your attention? What needs do you have that need to be met? What are the promises you want fulfilled?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to help you develop your own USP. Your USP is what you are “promising” your customers/clients. This is what’s going to set you apart from your competition.

 

Put an effective sales offer to work

To develop an effective sales plan, you need to:

  1. Put together a headline that gets immediate attention.
  2. Share benefits of your products/services speaking from the customers’ perspective.
  3. Identify the specific needs met by your products/services.
  4. Make it easy to do business with you by offering guarantees.
  5. Share your specific sales proposition.
  6. Walk your customers/clients through how they should respond and act.
  7. Motivate with a call to action.

What this all means is, you need to put together what makes your products/services special and compel customers to buy. If they don’t feel like they NEED your product, they won’t buy. You need to answer a question, solve a problem or feed an obsession.

You need to provide them with all the information they need to make an informed and confident decision. Buyer’s remorse is one of the worst things that can happen.

 

Avoid the marketing pitfalls

There are 5 major marketing pitfalls many businesses fall into and you should avoid:

  • Ignore market testing and push on with an inaccurate plan.
  • Offer an incomplete case, or reasons, throughout their marketing plan.
  • Fail to notice the needs of their prospective customers/clients.
  • Fail to diversify their marketing options.
  • Fail to get market opinions on their offers.

These are all areas to avoid. If you’ve been working through these lessons, avoiding these pitfalls should be easy and natural.

 

Use a world-class marketing perspective

World-Class marketing perspective is important, especially if you want to attract customers/clients from all over the world. You can do this a number of different techniques and activities:

  1. Keep a marketing journal and scribble down anything innovative you see.
  2. Keep encouraging your marketing department, or yourself, to try new things and dump the ones that aren’t working.
  3. Order from your own company under a different name and analyze the process of ordering, shipping, online store, customer service and the product itself. This will show you where the areas for improvement are in the customer experience.
  4. Read every quality ad you can find and keep a file for future ideas to consider.
  5. When out in public, watch how consumers behave in different situations and how they consider their purchases.
  6. Step down a notch or two and work on the front lines with your sales and customer service staff.
  7. Continuously acknowledge your staff, vendors and customers. Everyone works and shops better when they feel appreciated.
  8. Always listen to feedback from employees and customers.
  9. Continuously test markets, ads, and marketing techniques. This is the only way to stay successful and know what’s working and, more importantly, what’s not.
  10. Offer more information in your marketing than anyone else. The more information you offer, the more products/services you’ll sell.
  11. A great marketing plan can only get better. Continue to fine-tune and refine your marketing plan based on testing results and feedback.
  12. Be classy in your marketing. Make sure your marketing and advertising fit your company image, products/service and quality.
  13. Improve your best marketing areas and drop those that aren’t working.
  14. Focus on what you say, not how you say it. The best marketing ideas turn into the best marketing naturally.
  15. Develop all your ads, campaigns and sales materials with an attention to compelling and factual information.

By using these techniques you can put your name out there to the world and become one of the top brands in your industry.

 

Get results!

The last area we are going to talk about is the best-satisfied customers. If your customers aren’t satisfied, you’ve wasted all your marketing resources and all chance of positive word-of-mouth advertising. You can satisfy your customers by:

  • Providing quality products/services
  • Providing high-quality customer service
  • Providing a low-pressure, highly informative sales experience
  • Taking all the risk away with a great guarantee

 

To generate more business there are a couple of simple techniques that work every time:

  • Build your database with a contest.
  • Do regular mailings with sales, discounts, or other incentives.
  • Find other creative ways to keep your current customers coming back for more.

 

As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, it’s so seldom done, and it’s so profitable. And that’s the bottom line.” Jay Abraham

It is so simple! So, why aren’t you starting today? We can help you put together a great marketing plan that will get you results. Try our FREE test drive and find the tools and resources you need built by some of the biggest names in the marketing world.

Do It Like the Big Dawgs!

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects.

Most successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results.

Here are some ways to put together and execute a professional, effective ad campaign:

  1. Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should include a short description of your business and what you specialize in. Don’t forget to include case studies, samples or other proof of your success.
  2. Develop value-oriented yellow page ads.
  3. Consider newsletters as a way of educating and informing customers about your industry and services offered.
  4. Offer a free seminar, webinar or other lecture to build awareness of your business, but make sure you make the information pertinent to your target market and find speakers who are respected and known in the industry.
  5. Buy an existing business, introduce better marketing and grow this new business faster than a “from scratch” business.
  6. Always test different versions of your ads to find the most effective ones.
  7. Use direct mail marketing to grow your business.
  8. Put together a database of previous customers and send them new information.
  9. Offer incentives such as frequent purchasing benefits, loyalty programs, referral programs or others.
  10. Approach large firms who may need your services and negotiate a deal to be their exclusive expert in your field.
  11. Offer a 24-hour information line with a regularly updated recorded message. Make this available to all past and future customers/clients.
  12. Donate time or materials to local charities to show support in your area.
  13. Offer public clinics for the general public to come along and discuss what they need that’s free and approachable.
  14. Organize seminars your customers/clients can pay to attend by putting together a high-perception value package.
  15. Approach local newspaper by offering to write a weekly column about your area of expertise. Don’t ask for money, just a byline and bio.
  16. Develop a weekend or other destination seminar for customers/clients, not only does this give you an action-packed weekend with the most important people, it gives them a tax-deductible business adventure.
  17. Take a good seminar and turn it into written form as a home study, member site program, audio or video program.
  18. Approach large companies and offer to give seminars to their employees, investors or management.
  19. Be proactive with your marketing plan.
  20. Barter for your marketing. Offer products or services in lieu of payment.
  21. Be willing to bring in new clients, even if at an initial loss because it will likely pay off later.
  22. Regulate your marketing budget to maximize the potential income from them to hit the next year and try to push back advertising costs for the next year to offset your expenses.
  23. Make offers to target markets or target market businesses to pay them for referrals or shared databases.
  24. Offer loaner products to replace equipment that’s be repaired or refurbished.
  25. Give away something free to everyone who brings in a print version of your advertisement. This is a great way to see which ads are giving you the most bang for your buck.
  26. Continually consider what new products/services you can offer to current customers/clients.
  27. Develop a mail order division of your company.
  28. Offer a proposition to your competitors to trade customers/clients you were both unsuccessful in selling to.
  29. Use different marketing tactics as an excuse to attract new customers/clients with new offers and goodies.
  30. Offer a “you-choose-the-price” program. This is especially good for the product you just can’t seem to sell.

So, there are 30 great ways to market to other professional and businesses. Some other great ways to get your name out there for little or no cost are:

  • Get involved you in your community-volunteer, donate to local events, etc.
  • Join your local Chamber of Commerce and attend the networking and other activities throughout the year.
  • Join a local, state or regional professional associates for further networking opportunities.
  • Become a board member of a local organization.

 

Advertising should never be your only method of marketing, there are a myriad of ways to get your name out there in a way that feels personal to potential customers/clients.

“Effective advertising…must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.” Jay Abraham

If you’re not sure where you start with your marketing plan or how to reach out to your local community, competitors, customers/clients and others who could influence your business in a highly positive way, try our FREE test drive to experience the tools and resources we have to boost your business to the next level and beyond.