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The Four Essential Questions Your Business Plan Must Address

April 02, 20242 min read

 

If you or your business feel like you're wandering without direction or purpose, today's blog post is tailor-made for you.

Let's delve into the core of business planning and ensure your roadmap leads from where you are to where you aspire to be. It all begins with answering four pivotal questions:

 

1) What Are Our Core Values and Purpose?

While this question may seem cliché, its importance cannot be overstated. Successful business ownership hinges on decisions rooted in your core values and purpose. Achieving clarity on these fundamental aspects is imperative for making informed and principled choices.

 

2) What Are Our Dreams?

Dubbed the "Big Hairy Audacious Goal" by business growth strategist Verne Harnish, your dreams epitomize the essence of why you're in business. They signify what you're striving towards. Similar to the first question, a solid answer to this query is indispensable, as it provides direction and purpose to your endeavors.

 

3) What Sets Us Apart?

Setting yourself apart in the competitive marketplace is paramount for attracting and retaining customers. Articulate your unique value proposition—what your company offers that no one else does. Highlighting what distinguishes you from competitors is crucial for enticing customers and prospects to choose you.

 

4) What Requires Immediate Focus?

This is where strategic planning meets actionable implementation. Drawing insights from the preceding inquiries, identify key performance indicators (KPIs) necessitating immediate attention. These metrics will guide your focus and efforts, steering you towards your long-term objectives.

 

Your Assignment:

Devote time to answering the first three questions. Then, reach out to discuss the fourth—what demands our immediate focus? I'll assist you in crafting a robust action plan that transforms your Big Hairy Audacious Goal into a tangible reality.

You can call me direct at 262.409.7970 or send me an email at donvanpool@optaprofit.com.

You can also download our free ebook at https://optaprofit.com/ebook

 

 To your success,

 Don Vanpool

Back to Blog
blog image

The Four Essential Questions Your Business Plan Must Address

April 02, 20242 min read

 

If you or your business feel like you're wandering without direction or purpose, today's blog post is tailor-made for you.

Let's delve into the core of business planning and ensure your roadmap leads from where you are to where you aspire to be. It all begins with answering four pivotal questions:

 

1) What Are Our Core Values and Purpose?

While this question may seem cliché, its importance cannot be overstated. Successful business ownership hinges on decisions rooted in your core values and purpose. Achieving clarity on these fundamental aspects is imperative for making informed and principled choices.

 

2) What Are Our Dreams?

Dubbed the "Big Hairy Audacious Goal" by business growth strategist Verne Harnish, your dreams epitomize the essence of why you're in business. They signify what you're striving towards. Similar to the first question, a solid answer to this query is indispensable, as it provides direction and purpose to your endeavors.

 

3) What Sets Us Apart?

Setting yourself apart in the competitive marketplace is paramount for attracting and retaining customers. Articulate your unique value proposition—what your company offers that no one else does. Highlighting what distinguishes you from competitors is crucial for enticing customers and prospects to choose you.

 

4) What Requires Immediate Focus?

This is where strategic planning meets actionable implementation. Drawing insights from the preceding inquiries, identify key performance indicators (KPIs) necessitating immediate attention. These metrics will guide your focus and efforts, steering you towards your long-term objectives.

 

Your Assignment:

Devote time to answering the first three questions. Then, reach out to discuss the fourth—what demands our immediate focus? I'll assist you in crafting a robust action plan that transforms your Big Hairy Audacious Goal into a tangible reality.

You can call me direct at 262.409.7970 or send me an email at donvanpool@optaprofit.com.

You can also download our free ebook at https://optaprofit.com/ebook

 

 To your success,

 Don Vanpool

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